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Wherever he served,
Career
Wherever he served,
the results are in the numbers
A record of the positions held and the results produced there. Key achievements are organized on separate pages with evidence for each item.
Education
University of Michigan
Ph.D. in Sport Management, 1996
The Wharton School, University of Pennsylvania
MBA, 1998
University of Michigan
MA in Sport Management, 1992
Seoul National University
BA in Physical Education, 1990
Key Positions
Dean, College of Education, SNU
2022.2 ~ 2026.2
Built Korea's first learning-sciences education and research system
Founded the Learning Sciences Research Institute and the undergraduate Transdisciplinary Learning Sciences Major, leading the education-paradigm shift for the AI era.
Founded the Center for Innovation in Teacher Education
Top score among the 45 universities in the 6th-cycle teacher-training evaluation; grade A with the college's highest score ever
Doubled the college budget; secured 3 new faculty posts
Founded the SNU IB Education Research Center
Attracted ₩1B in related research funds
Secured 22 partner schools for teaching practicums; created scholarships for teacher-exam passers
Vice President for Planning and Coordination, SNU · Head, Tax-Law-Revision Task Force
2019.2 ~ 2021.2
Became the first corporation since the founding of the Republic of Korea to obtain full tax-exempt status
Resolved SNU's biggest post-incorporation problem, its tax exposure, by getting the tax law revised, making SNU the first corporation since the founding of the Republic of Korea to obtain full tax-exempt status.
Over ₩300B saved per decade
Built the Main Gate square and reorganized the surrounding roads
Turned the gate area into a square and a landmark
Planned the Culture Center rebuild; secured ₩29B in government funds
Planned the rebuild of the aging Culture Center into a landmark; created the open lawn plaza in front of the administration building
Solved the College of Social Sciences remodel and the Korea Economic Innovation Center at once
Two long-stalled projects, solved with one integrated plan
Planned and founded the SNU Holdings structure
To secure SNU's own resources proactively, I planned and established SNU Holdings Co., Ltd., the corporation subsidiary overseeing the university's revenue-generating businesses.
Founded the SNU AI Committee (2019)
A university-wide committee spanning AI education, AI research, and the Nakseongdae AI Valley
Created the communications team; launched the SNU Bird Letter
Built the dedicated strategic-communications unit; brought in SK Telecom specialists
Founding CEO, SNU Holdings
2021.2 ~ 2021.7
Built governance for SNU's revenue-generating businesses.
Directly persuaded Samsung Electronics Vice Chairman Kwon Oh-hyun to join as chair of the SNU Holdings Co., Ltd. board
SNU Holdings Co., Ltd. and its first second-tier subsidiary, SNU Ventures Co., Ltd., were established, laying the foundation for SNU's future revenue-generating businesses
Deputy Vice President for External Affairs, SNU
2010.7 ~ 2014.6
Led external relations with the press, the National Assembly, and the government
Professor, Dept. of Physical Education, SNU
2001 ~ present
Directed the state-funded international sport-administrators program (Dream Together Master) for 13 years
Secured 25.4 billion won in cumulative funding; about 290 next-generation sport administrators from 59 countries (August 2026 statement)
Secured ₩18.9B to build the Sport and Culture Research Hall (Bldg 71-1)
Founded the Global Sport Management graduate program, with 40 new places and 2 new faculty posts
Founded the SNU-KBO baseball leadership course
Public Roles
Government advisory
Current: fiscal-policy adviser, Ministry of Planning and Budget (formerly Economy and Finance); international-events review committee; culture-budget committee
Former: public-institution evaluation committee, Ministry of Economy and Finance
Former: policy adviser, policy evaluator, and regulatory-reform committee, Ministry of Culture, Sports and Tourism
Former: fund review committee, Korea Sports Promotion Foundation
Chairman, Chan Ho Park Foundation
Grounded in sport management, he has mentored athletes who represent Korea, including Chan Ho Park and Young-Pyo Lee.
Current: outside director, GC Corp.
Current vice president, Korean Society of Sport Industry and Management and Korean Society of Sport Policy
Former: outside director, FILA Korea
Former: expert and advisory committee member, PyeongChang 2018 Olympic Organizing Committee
Former: planning and finance committee, Korean Sport & Olympic Committee; adviser to the KBO commissioner
Former: marketing committee, World Taekwondo
In His Field
International Experience
Member, IOC Olympism365 Commission
International adviser, Singapore's national sport policy
First Asian national on the editorial board of the Journal of Sport Management, the field's top journal
Current: director, SNU international sport-administrators program
Current: director, SNU Center for Sport Industry
The first Korean professor in sport management at a U.S. Research 1 university, serving as a professor in the sport management department at the University of Connecticut
Director, Korea Archery Association
Editorial boards including the International Journal of Sport Finance and the International Journal of Sport and Health Science
Honors
Research Excellence
First SNU Award for Advancing Research Excellence (2007; predecessor of today's SNU Research Award)
Commendation from the Deputy Prime Minister and Minister of Education and Human Resources Development (2007)
Named one of the 100 who will brighten Korea in 10 years (2013, The Dong-A Ilbo)
University Service
Director, arts-and-culture program for creative leaders, SNU Museum of Art
Steering committees of the Culture and Arts Center, Hoam Faculty House, Global Public Administration Development Institute, and Happiness Research Institute; faculty lead, SNU in Creative CA (SWP)